Arrowhead Overland

Visual Content Creator

Exploring and sharing our National Parks and Public Lands.

embarking on a visionary journey to reimagine the brand

The brand mark was born from the essence of embroidered patches, drawing inspiration from both Boy Scout patches and national parks.

Key items needed in the design:
• Circle (Patch Use)
• Arrowhead as the mountain
• Warm sunset colors
• Topographic map