For this luxury boutique spa, I designed a website and supporting marketing materials that highlighted its med spa, day spa, and brow studio services. Located on the grounds of a high-end hotel, the brand needed a polished visual experience that felt elevated, welcoming, and aligned with its premium spa environment.
The main challenge was developing a brand experience that connected with two different audiences: local clients and resort guests. The med spa needed to feel trustworthy and results-focused for locals seeking more involved treatments, while the day spa needed to feel relaxing, approachable, and easy for guests to enjoy while on vacation.
The creative solution was to divide the spa brand into three distinct service sections: med spa, day spa, and brow studio. To make each area feel unique while still connected to the overall brand, I developed a color-coded system that gave each section its own visual identity. These colors were carried through the website, navigation, promotional graphics, and marketing materials to help organize the spa’s services and speak more directly to each target audience.
I built a color-coded navigation system for a med spa website, using department colors to organize services and make the menu easier to explore at a glance.
