Sanarus Advanced Cryoablation Technologies
Working closely with the in-house marketing team, I helped strengthen the company’s brand by updating its visual style guide and creating a cohesive range of marketing materials.
The challenge was to unify a growing collection of brand materials that lacked a clear visual system. Early pieces had been created without a consistent style guide, leading to a fragmented brand experience across marketing and clinical touchpoints. Working within the constraints of legally approved copy and existing stock photography, I developed a more cohesive and polished direction that helped bring the materials into alignment.
Refreshed the brand style guide, built a more cohesive suite of marketing materials, and support clinical education with clear visuals that made complex medical information easier to understand for patients, physicians, and clinical teams.
