Working closely with the in-house marketing team at Sanarus, I helped strengthen the company’s brand by updating its visual style guide and creating a cohesive range of marketing materials.
The challenge was to unify a growing collection of brand materials that lacked a clear visual system. Early pieces had been created without a consistent style guide, leading to a fragmented brand experience across marketing and clinical touchpoints. Working within the constraints of legally approved copy and existing stock photography, I developed a more cohesive and polished direction that helped bring the materials into alignment.
Refreshed the brand style guide, built a more cohesive suite of marketing materials, and support clinical education with clear visuals that made complex medical information easier to understand for patients, physicians, and clinical teams.
Refined the brand style guide to create a more consistent visual foundation for marketing, sales, clinical education, and patient-facing materials.
Designed a cohesive library of branded digital templates that helped the marketing and sales teams create polished, on-brand materials faster and more consistently across multiple channels.
Created branded templates that could be adapted for English and Spanish audiences without losing consistency, clarity, or visual impact.
Designed a series of clinical case studies used to share treatment outcomes and procedural insights with doctors. The layouts organized dense medical content, imaging, captions, and key findings into a clean, credible format that was easy to review and aligned with the brand.
Created a branded monthly newsletter system that gave the marketing and sales teams a consistent way to share clinical updates, study progress, physician education, and product information in a clear, professional format.
Designed consumer-facing print materials that simplified complex medical and procedural information into clear, accessible brochures. These pieces balanced educational content, product information, and brand presentation to better support patient understanding.
