EMPLOYER: Etna Interactive
CLIENT: Quatela
ROLE IN PROJECT: Website design, visual direction, wireframing, moodboard development, design system creation, UI sections, and client presentation.

The Quatela Center—an internationally recognized leader in plastic surgery with a global patient base spanning all 50 states and more than 25 countries.

Challenges

Multiple surgeon-led brands needed to feel connected under one practice umbrella while maintaining their own distinct identities. The existing sites felt dated and no longer matched the level of expertise, trust, and refinement of the surgeons behind them.

Solutions

I developed a shared UX/UI framework across all three sites, then customized each brand through its own color palette, imagery, and visual direction. The result was a more cohesive digital experience that felt modern, elevated, and aligned with a high-end lifestyle aesthetic.

Results

Created a more cohesive digital foundation that helped the website feel more premium, scalable, and aligned with the practice’s growth.