OVERVIEW OF PROJECT

Advanced Plastic Surgery Institute

The goals of this project was to update their digital experience to match their new expanded surgical center and medical spa. The expansion This project focused on reimagining the digital experience to reflect the practice’s expanded surgical center and medical spa. With the growth of the practice and the addition of a second surgeon, the new website needed to present both providers as equal voices within the brand. Inspired by the interior architecture and refined aesthetic of the space, I created a clean, modern digital experience that aligned with the elevated direction of the practice. to incororapate the growth of now having two surgeons showing them as equals. Taking cues from the interial design of the building I designed a clean modern website to match.

BRAND COLORS

Type Style

THE SPACE

DIAGRAM STYLING & Graphics

Located on the Central Coast of California & Beyond
Arroyo Grande, San Luis Obispo, Morro Bay, Santa Maria, Paso Robles, Pismo Beach, Grover Beach
© 2026 Small Fish Design – Geoffery Rowe. All right reserved.