Overview

EMPLOYER: Etna Interactive
ROLE IN PROJECT: Website design, visual direction, wireframing, moodboard development, design system creation, UI sections, and client presentation.

A unique aesthetics practice focused exclusively on injectable procedures. Located in the heart of San Francisco, the practice is led by a highly skilled plastic surgeon with a distinct vision and approach to aesthetics.

The project included rebranding the practice and developing branding for its injectable services, creating a cohesive identity that felt modern, elevated, and culturally connected to the city it serves. Drawing inspiration from the interior space and the doctor’s creative direction, I helped bring the brand to life through a refined visual language and digital experience that reflected the practice’s edgy, high-end atmosphere.

Logo Design

A unique aesthetics practice focused exclusively on injectable procedures. Located in the heart of San Francisco, the practice is led by a highly skilled plastic surgeon with a distinct vision and approach to aesthetics.

Color Palette

Modular Website Components

Digital Marketing Assets

Designed bold social media graphics for advertising campaigns, turning marketing requests into polished, brand-aligned visuals.

Brand Collateral

Located on the Central Coast of California & Beyond
Arroyo Grande, San Luis Obispo, Morro Bay, Santa Maria, Paso Robles, Pismo Beach, Grover Beach
© 2026 Small Fish Design – Geoffery Rowe. All rights reserved.