This project was an ever-evolving brand and digital experience for a unique aesthetics practice focused exclusively on injectable procedures. Located in the heart of San Francisco, the practice is led by a highly skilled plastic surgeon with a distinct vision and approach to aesthetics.
The project included rebranding the practice and developing branding for its injectable services, creating a cohesive identity that felt modern, elevated, and culturally connected to the city it serves. Drawing inspiration from the interior space and the doctor’s creative direction, I helped bring the brand to life through a refined visual language and digital experience that reflected the practice’s edgy, high-end atmosphere.
