Arrowhead Overland

A content creator and outdoor brand focused on national parks, public lands, overlanding, and adventure storytelling.

The client came to me with an initial idea and color direction. I transformed that foundation into a cohesive brand story—crafting a visual identity that communicates their message clearly and consistently across social media platforms.

Screen shot of YouTube channel branding
Original Logo
Old Logo
Client’s Concept
Logo Concept
Logo Created
Redesigned Logo
QR code branded design
Color Palatte
Type design option
Type design option 2
Secondary Brand Mark
Secondary Brand Mark
Located on the Central Coast of California & Beyond
Arroyo Grande, San Luis Obispo, Morro Bay, Santa Maria, Paso Robles, Pismo Beach, Grover Beach
© 2026 Small Fish Design – Geoffery Rowe. All rights reserved.